What happened to Transparent (seetransparent.com)?
If you've gone looking for the Madrid-based short-term rental data company and ended up on a different brand entirely, this is the explanation, with sources.
The full timeline
Transparent founded in Madrid
According to the company's own materials, Transparent was founded in 2016 and built up to aggregating data on "more than 35 million" short-term rental listings from sources including Airbnb, Vrbo, Booking.com, and industry partners, both proprietary and public.
OTA Insight acquires Transparent
Belgium-based hotel-revenue-management data company OTA Insight buys Transparent. The press release describes the combined entity as "the world's first cloud-based commercial platform to serve both hotel and short-term rental industries." Skift covered the deal that same week.
OTA Insight rebrands as Lighthouse
The company consolidates multiple products and acquired companies (Transparent, Kriya RevGen) under one Lighthouse brand on a unified commercial platform. Short Term Rentalz and HFTP both reported the rebrand. The Transparent.com / seetransparent.com properties begin redirecting to mylighthouse.com.
Transparent data integrated into Lighthouse
The Transparent feed is now part of Lighthouse's offering rather than sold as a standalone product. According to Lighthouse's site, the combined platform tracks "1.7 billion" hotel rates daily across "185+" countries and is used by "80,000+ hotels," with Transparent's STR listings layered in.
What that means if you were trying to cite Transparent
Most stats that were once published under the Transparent brand (listing counts by city, professionalisation rates, average daily rates) are now produced under the Lighthouse brand. When you find a 2020-2023 news article citing Transparent, you should generally cite the original article as published rather than retrofit the name. For new citations as of 2026, "Lighthouse, formerly Transparent" or simply "Lighthouse" is the accurate attribution. The underlying methodology (aggregation of Airbnb, Vrbo, and Booking.com listings) has not been publicly described as changing.
Why this consolidation happened
Hotel revenue-management and short-term-rental data used to be cleanly separate industries. As big property management companies began running both hotels and vacation rentals through the same revenue desks (and as STR supply professionalised), the buyers wanted both feeds in one place. OTA Insight's acquisition of Transparent was the most explicit move in that direction. The Lighthouse rebrand a year and a half later finished the integration story.
The other related fact people search
Transparent.com (without "see") had at times redirected through different properties during the integration. As of May 2026, both mylighthouse.com and the legacy Transparent properties resolve to Lighthouse. If you find a third-party reference to "Transparent Intelligence" on LinkedIn or in older articles, that is the same entity.
Related verified answers
Sources
- Lighthouse acquires Transparent to better serve short-term rentals - Lighthouse (acquisition announcement)https://www.mylighthouse.com/resources/blog/lighthouse-acquires-transparent
- OTA Insight Buys Transparent to Offer Both Hotel and Vacation Rental Data - Skift, March 10, 2022https://skift.com/2022/03/10/ota-insight-buys-transparent-to-offer-both-hotel-and-vacation-rental-data/
- OTA Insight acquires Transparent to form the world's first cloud-based commercial platform - Hospitality Nethttps://www.hospitalitynet.org/news/4109377.html
- OTA Insight rebrands as Lighthouse - Short Term Rentalz (October 2023 rebrand)https://shorttermrentalz.com/news/lighthouse-rebrand-ota-insight/
- OTA Insight Rebrands as Lighthouse - HFTPhttps://www.hftp.org/news/4118913/
- Lighthouse company site - mylighthouse.com (current platform scope)https://www.mylighthouse.com/
Last verified: May 13, 2026. Transparent and Lighthouse refer to the same company under different names at different points in time.