The Largest Vacation Rental Cleaning Companies, 2026

This is the short-term rental equivalent of our largest hotel housekeeping companies ranking, and the list looks nothing like the hotel one. Hotels outsource housekeeping to billion-dollar specialists like MasterCorp and HHS that put thousands of W2 employees inside client properties. Vacation rentals never produced that company. The economics of one-off homes, checkout-day demand spikes, and drive-to leisure markets pushed the industry toward three completely different models instead.

The three models that dominate STR cleaning

The 2026 league table

Reading this table: the scale column shows each company's own most recent public figure with its unit, because cleaners, units, clients, and franchises are not interchangeable. Turno's 126,000 cleaners and Molly Maid's 450 franchises both describe real national reach, measured in different currencies. The Casago row is a reference, not a ranking entry: its cleaning capacity serves only its own managed homes.

The marketplaces: where the biggest numbers live

Turno is the only company on this list whose entire business is short-term rental cleaning. According to Turno's About page (2026), its vetted Cleaner Marketplace includes more than 126,000 STR cleaners across the United States, Canada, Europe, and Australia, synced to guest calendars through more than 40 channel managers and property management systems. The company was founded in 2016 in Hawaii as TurnoverBnB by CEO Assaf Karmon and COO Tim Roy. According to PhocusWire (2021), TurnoverBnB raised a $4.5 million Series A led by RET Ventures with participation from Blue Startups, at a point when more than 20,000 rental hosts already used the system. The growth curve since is striking: 20,000 hosts in 2021 to a six-figure cleaner network in 2026, spanning a rebrand to Turno along the way.

TIDY posts the biggest raw number in the category, and it needs the biggest asterisk. According to TIDY (2026), more than 1.5 million multifamily, single-family, and STR units sit on its platform, served by more than 10,000 service professionals, with the company founded in 2014. That 1.5 million figure spans all rental types, so it is not an STR-only count, but TIDY lists Airbnb and vacation rental turnovers as a core workflow and functions as both automation layer and marketplace.

Cleanster puts short-term rental cleaning first among its services and claims more than 15,000 clients across North America and the UK, per its own site (2026). Doinn, which integrates directly with property management systems and routes work to vetted vendors, says it is trusted by more than 1,000 companies globally (2026). Both are meaningfully smaller than Turno but represent the same structural bet: STR cleaning consolidates through software networks, not employment.

The marketplace model is also why quality control became a separate problem. A marketplace matches and schedules; it does not stand in the doorway checking the work. That gap is what photo documentation, checklists, and vendor management processes exist to fill.

The franchises: national brands, local crews

The reference giant: Casago-Vacasa's in-house machine

The largest vacation rental cleaning operation in North America is not for hire. According to Casago (2025), the company manages approximately 43,000 vacation homes across North America, Belize, and Costa Rica following its acquisition of Vacasa, which closed on April 30, 2025 in a deal ShortTermRentalz reported at approximately $130 million, or $5.30 per share. Housekeeping is one of the core services in Casago's full-service model, delivered by local operating partners; Casago says nearly 95 percent of its US-based local operating partners are Airbnb Superhosts, Vrbo Premier Partners, or both.

At industry-average turnover frequency, a 43,000-home portfolio implies well over a million turnover cleans a year, all executed inside one company. That is the scale hotel housekeeping outsourcers reach, but pointed inward. It is also the model most mid-market managers quietly imitate: past a few hundred units, many operators pull cleaning in-house for control, then discover they have become a cleaning company with a property management problem. For the full picture of who manages the most STR units, see our ranking of the largest short-term rental management companies.

Why there is no national STR cleaning employer

The demand exists; the company does not. Three structural forces keep STR cleaning fragmented. First, the work is spiky: most turnovers compress into a checkout-to-check-in window on the same few days of the week, which punishes fixed W2 payrolls and rewards flexible contractor networks. Second, the supply is scattered: vacation homes sit in drive-to leisure markets, not urban cores where a staffing company can pool labor across client sites the way hotel outsourcers do. Third, the buyer is fragmented too: millions of individual hosts and thousands of small managers, each hiring locally.

According to Rental Scale-Up (December 2025), which compiled the Hospitable and Key Data findings above, the reliability gap is worsening rather than resolving, with larger managers significantly more likely to flag staffing as a limiting factor. In other words, the pain scales faster than the supply. That is exactly the vacuum the marketplaces at the top of this table grew into, and the reason regional STR cleaning companies exist in nearly every vacation market yet almost never publish a verifiable property count. We looked; where a figure could not be documented, the company is not in the table.

The industry has professionalized around the fragmentation instead. The Vacation Rental Housekeeping Professionals (VRHP), the nonprofit dedicated to STR housekeeping, merged into the Vacation Rental Management Association effective January 1, 2020, per ShortTermRentalz (2019), putting housekeeping standards and training inside the industry's main trade body rather than a standalone employer.

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