Planogram Compliance Checklist
A planogram audit produces evidence for two parties with opposed interests: the retailer wants to show good execution, and the brand paying for the space wants proof it got what it bought. This checklist is structured around what a dispute would turn on, cited row by row, with a photo rating on every item.
The full 46-item planogram compliance checklist is below: free, no signup, printable, and machine-readable. It opens with the metadata that makes the record usable in a dispute (which schematic version, when the bay was last verified), walks placement, facings, availability, labels, promotions, and condition, then covers the store-level rows every rival omits: the aisle the reset just narrowed, the exit route the end cap now blocks, the stack that is not stable. The organizing question throughout: how long has this deviation been trading?
The checklist
Nine stages, ordered as a walk. Planogram compliance is a commercial agreement rather than a regulated activity, so most rows are Field practice; where a real standard applies (price accuracy, advertised stock, aisle width, stacking), it is cited precisely. Practitioners should attach their own SKU and bay list to this frame: real working checklists are category-specific, and a generic list is not what a merchandiser uses.
Stage 0. Before you walk: the metadata that makes the record usable
4 itemsThe sharpest operational question in this whole category: a deviation found today is not a point-in-time failure, it is an unknown-duration revenue leak, and the audit's real job is to bound that duration.
- The schematic version and effective date being audited against recorded, not just "the current planogram".Field
- Store, bay or fixture identifier, date, time, and auditor recorded.Field
- The date of the reset being verified, and the date of this bay's last verified audit, recorded, so deviation duration is bounded rather than unknown.The previous audit's photos are what make this number mean something.Field
- Post-reset audits run before the store opens, so corrections happen before a customer shops a wrong shelf.Field
Stage 1. Placement against the schematic
7 items- Every authorized SKU in the bay present on the shelf.Field
- Every SKU on the shelf level and horizontal position the schematic specifies.Field
- Category sequence and horizontal and vertical flow as drawn, no reversed or transposed segments.Field
- Brand blocks intact; adjacencies match the schematic.Field
- Priority SKUs in their assigned eye-level and reach-level positions, not a convenient nearby slot.Field
- No SKU displaced, narrowed, or pushed aside by a neighbor since the reset.The competitive-encroachment row, and the one a brand partner cares about most. Only comparison against the reset-day photo makes it provable.Field
- No unauthorized SKU introduced into the bay.Field
Stage 2. Facings and space
4 items- Facing count per SKU matches the schematic, counted rather than eyeballed.A square-on, full-bay frame is countable, by a person or a model.Field
- Shelf heights and positions match the schematic: a shelf moved one notch changes every capacity assumption above and below it.Field
- Gaps filled by spreading a neighboring SKU recorded as deviations, not as fixes.The store's well-meant workaround is itself a compliance failure, and the subtlest row on this page.Field
- Any over-facing of a high-velocity SKU documented against a named approval, not improvised.Field
Stage 3. On-shelf availability
4 itemsThe out-of-stock evidence, including the finding that a quarter of out-of-stocks are product physically in the store but not on the shelf, lives in our planogram compliance statistics; this stage is the operational counterpart.
- No product hole at any facing position.Field
- Every out-of-stock recorded with whether stock exists in the backroom: in-store-but-not-on-shelf and true zero are different failures with different owners.Field
- Fast movers positioned so replenishment does not require dismantling the display.Field
- Everything the schematic expects a customer to buy is physically reachable.Field
Stage 4. Labels, tickets, and price
6 itemsThe one externally enforced number in this whole category: a weights-and-measures inspector passes a store only if at least 98 percent of displayed prices match the charged price, per NIST Handbook 130. Your planogram audit is the only routine that would catch drift below it.
- Every facing has a shelf label, aligned under the correct SKU, readable at standing height.Field
- Exactly one label generation on the rail: superseded labels removed, not covered.Field
- Every promotional ticket, talker, and flag corresponds to a promotion live today.Field
- Every was/now or compare-at claim matches exactly what merchandising authorized; no store-created comparison claims.A former-price claim is only legitimate if the former price was actually, bona fide offered for a substantial period; the store-level check is authorization, which photographs.16 CFR 233.1
- No handwritten price or promo sign on the rail unless the store standard explicitly permits it.The handwritten sign is the visible symptom of a broken labeling process.Field
- Shelf prices sample-verified against the register for this bay, weighted toward recent reprices; below 98 percent agreement is stop-and-fix.NIST EPPV
Stage 5. Promotions, end caps, and secondary displays
6 itemsThis is the stage the whole page exists for: promotional resets are what brands pay for, dispute, and demand evidence of.
- Each promotional display matches the supplier or campaign schematic, including facing count and orientation.Field
- The set display photographed on the day it is set, from the frame the brand will be shown, filed against the campaign and the store.The single most valuable photo in retail execution: it is the evidence of what the brand bought.Field
- Promotional SKUs in stock for the campaign's duration.16 CFR 424
- Food retail: every currently advertised item in stock and readily available, or a rain check or comparable substitute authorized and known to staff.For food stores this is federal law, not merchandising hygiene.16 CFR 424
- Expired campaign material removed from the bay, the end cap, and every secondary location.Field
- End caps aligned with the main shelf, not creating a second, contradictory price for the same SKU.Field
Stage 6. Condition
4 items- No damaged, crushed, or leaking packaging on the shelf.Field
- Date codes checked for the bay's rotation window; nothing past date, nothing rotated backwards.Field
- Rails, dividers, pushers, and shelf edges clean, present, undamaged.Field
- Bay lighting reaches the bottom shelf; no dark bay.Field
Stage 7. The store, not just the shelf: the rows every rival omits
6 itemsAn approved planogram can be executed in a way that breaks the store. The auditor is already walking every bay with a camera; these rows cost nothing extra and carry real law.
- The aisle in front of the bay holds at least 36 inches of clear width, after the reset debris and staged stock.ADA
- No talker, wobbler, or fixture protrudes more than 4 inches into the aisle between 27 and 80 inches height.Shot in profile.ADA
- No promotional display or staged stock in an exit route; no hanging campaign sign blocking sight of an exit sign.Both installed by the same reset crew the audit is checking.OSHA 1910.37
- Bulk stacks and pallet displays stable, blocked or interlocked, height-limited.OSHA 1910.176
- Reset debris (banding, shrink wrap, cut ties, cardboard) cleared; surface free of trip hazards.OSHA 1910.22
- Backroom overstock from the reset stacked stably, not obstructing a marked aisle.OSHA 1910.176
Stage 8. Closing the loop
5 items- Every deviation photographed at the moment of discovery, not reconstructed at the end of the walk.End-of-walk photo sets are reconstructed, incomplete, and unlocatable.Field
- Every deviation carries a named owner and a due date, or it is a note, not a deviation.Field
- Deviations the store cannot fix (missing fixture, unshipped SKU, wrong schematic) routed to the function that can, and recorded as such, so repeat findings are not charged to the store.Field
- Compliance scored the same way every time, at bay level, so the number compares across stores and resets.Field
- Sign-off by the auditor and, where a third party executed the reset, by that party too.Field
For AI agents and integrations
This checklist ships as structured data inside this page: every item with its section, basis, and photo-verifiability rating, in the #checklist-data JSON block of this document. Fetch this URL and parse that block, or copy it directly. Free to use with attribution to RapidEye.
The two-audience problem no checklist admits
A planogram audit is unusual among retail documents: it produces evidence for two parties whose interests are opposed. The retailer wants the record to show good execution; the CPG brand that paid for the space wants proof it got what it bought; and the area manager in between wants to know one thing neither side volunteers: how long has the deviation been trading? Even the largest checklist vendor's own product page concedes the reality: resets get completed without verification, deviations trade for days or weeks before a visit finds them, and disputes over whether a promotion ran have no evidence base, which is why its guidance tells stores to photograph the set display as proof of execution.
That framing has a consequence the vendors do not draw: a photo proves the shelf state at one instant; only a photo series bounds how long a deviation has been trading. The reset-day photo, the audit photos between, and today's frame together turn "the display is wrong" into "the display has been wrong since the 14th, and here is what that cost." The measured state of the industry (on-shelf availability at 58 percent, planogram accuracy at 57 percent, and the rest of the evidence) is compiled with full sourcing in our planogram compliance statistics, this page's companion.
What a photo settles, and what it cannot
The tally: 34 of 46 items are settled outright by a photo, 7 need a photo plus a second artifact (a register read, a backroom check, an approval reference), and 5 cannot be photographed: metadata, ownership, routing, scoring, sign-off. That is the highest photo ratio of any checklist in this library, which is exactly why brands already pay for shelf photos. The square-on full-bay frame is countable; the profile shot proves the protrusion; the reset-day photo is the contract evidence.
The step past photography is the comparison. RapidEye reads each audit's frames against the schematic-approved reset-day baseline and the prior audit's photos, flagging the lost facing, the crept-in competitor, and the label generation that never got pulled, and because it reads the series, it answers the duration question no single photo can. The statistical companion is planogram compliance statistics; the layout-and-atmosphere sibling is the visual merchandising checklist (shelves and facings live here; windows, layout, and atmospherics live there).
The standards behind the rows
Planogram compliance is a commercial agreement, so the standards below are the real legal edges rather than the whole frame: price accuracy, advertised stock, comparison claims, and the store-safety rows a reset can break.
| Authority | What it requires |
|---|---|
| NIST HB 130 EPPV | The price-verification examination (nist.gov): developed with the National Conference on Weights and Measures, applied to any retail store; a store passes only if at least 98 percent of advertised or displayed prices match the charged price. The shelf-label half of a planogram audit has an externally enforced pass mark. |
| 16 CFR 424 | The FTC's retail food advertising rule: advertised products in stock and readily available for the ad's effective period, with rain checks and comparable substitutes as the defenses. The promotional-SKU row, upgraded from good practice to law for food retail. |
| 16 CFR 233.1 | The FTC's deceptive-pricing guides: a former-price comparison is legitimate only if the former price was actually offered, openly and for a reasonably substantial period. The store-level check is that every comparison ticket matches what was authorized. |
| ADA + 28 CFR 36.211 | 36-inch clear aisles and the 4-inch protrusion limit, plus the duty to maintain accessible features in operable condition. The promotional stand at the aisle head and the chest-height wobbler are planogram-execution failures with federal text behind them. |
| OSHA stacking, exits, surfaces | Stable, blocked, interlocked, height-limited tiered storage (1910.176); nothing placed in exit routes and exit-sign sightlines kept clear (1910.37); surfaces free of reset debris and trip hazards (1910.22). |
Quick FAQ
What is a planogram compliance checklist?
The verification walk run after a reset and on a recurring cycle, checking the executed shelf against the approved schematic: placement, facing counts, availability, labels and price, promotional displays, and condition, with photo evidence per deviation. The good ones also record which schematic version was audited and when the bay was last verified, because the operational question is how long any deviation has been trading.
How do you audit planogram compliance?
In order: record the schematic version and the bay's last verified date; walk placement, facings, availability, labels, promotions, and condition, photographing each deviation at the moment of discovery; check the store-level rows a reset can break (aisle width, exit routes, stack stability); then close the loop with named owners, due dates, and consistent bay-level scoring. Post-reset audits run before the store opens, while the fix is cheap.
Why do brands demand photos of promotional displays?
Because the display is what they bought, and disputes over whether a promotion ran correctly otherwise have no evidence base. The set-day photo, taken from the frame the brand will be shown and filed against the campaign and store, is the deliverable; the audit photos after it are what bound how long the display stayed compliant.
Can photos verify planogram compliance?
At the highest rate in our library: 34 of 46 items photo-settle, because a shelf is a physical state and a square-on bay frame is countable. Seven items need a second artifact (register reads, backroom checks), and five are process rows. The real point is the series: one photo proves an instant; the reset-day baseline plus the audit sequence bounds duration, which is what disputes turn on.
Sources
Sources are named at the publisher level with their root domain, rather than linked or titled; every figure is verifiable at the named source.
- Examination procedure for price verification (Handbook 130), National Institute of Standards and Technologynist.gov
- Retail food advertising rule (16 CFR 424) and deceptive pricing guides (16 CFR 233.1), Legal Information Institute, Cornell Law Schoollaw.cornell.edu
- 2010 ADA Standards for Accessible Design and Title III regulations, US Department of Justiceada.gov
- Materials handling, exit route, and surfaces standards (29 CFR 1910), Occupational Safety and Health Administrationosha.gov
- Planogram compliance guidance and template library, Mitti (formerly SafetyCulture)mitti.com
- Planogram compliance checklist article, Pazogopazo.com
