Only 17% of vacation rental management companies that disclosed their operating footprint run in more than one state.

Methodology

Data source. VRMA (Vacation Rental Management Association) public member directory, compiled April 2026. The directory lists 5,091 vacation rental management (VRM) member companies with self-reported profile fields including HQ city and state, unit count, year founded, property management software (PMS), and states operated in.

The reporting base. Every number on this page is computed against the 373 member companies that filled out the "states operated in" directory field. The other 4,718 members left that field blank, so we cannot say with certainty how many states they operate in and we exclude them from the ratio. Among those 373 reporters, 64 (17.16%) list two or more states and 309 (82.84%) list a single state.

How we counted multi-state operators. A company is classified as multi-state if it lists two or more comma-separated states in the "states operated in" directory field. All 64 meeting this definition are shown in the table above with the exact state count from their profile. State names written out or abbreviated are both counted as long as the entries are clearly separated.

Why the reporting cohort is the right denominator. Multi-state operations are typically something operators highlight as a selling point in their public profile, so companies with broader footprints are if anything overrepresented among reporters. The 17.2% multi-state share therefore is likely an upper-bound on the true industry figure. Inside the cohort most motivated to disclose it, multi-state operations still come in as a minority.

Not covered. The analysis does not include subsidiaries that may roll up to a non-VRMA-member parent, nor franchise-style structures where local operators operate under a multi-state brand (Casago is the closest case). VRMA membership is not universal among vacation rental managers, so the 5,091 total is an industry lower-bound, not a total.