What does the professional vacation rental landscape look like in your state?
We broke down the VRMA member directory by state to see how the professional vacation rental management landscape differs across markets. This covers 5,091 VRMA member companies. It does not include individual Airbnb or Vrbo hosts who manage properties without joining a trade association. What you see below is the professionalized layer of the industry.
and enough data to compare
(MA: 103 units) and smallest (OH: 5)
founded 2000, AZ median founded 2016
28 markets, side by side
Click any column header to sort. Median units is the most honest measure of company size: it's the middle company in each state, not pulled up by a single mega-operator. Skew shows how much the mean exceeds the median. A skew of 56x (New Jersey) means one company distorts the entire state average.
| State ▲ | VRMA Members ▼ | Median Units ▼ | Mean Units ▼ | Skew ▼ | Median Founded ▼ | Top PMS ▲ |
|---|
Three patterns in the data
Your competitive landscape is local
National industry statistics hide enormous variation. A professional vacation rental manager in South Carolina (median 74 units, founded 2010, Streamline-dominant) operates in a fundamentally different competitive environment than one in Arizona (median 17 units, founded 2016, Guesty/Streamline split).
The tools your competitors use, how long they've been in business, and how big they've grown all shape the operational standards in your market: what guests expect, what cleaners charge, what inspection processes look like. If you're benchmarking against national averages, you're benchmarking against a fiction.
And remember: this is only the VRMA membership layer. The individual hosts who don't join trade associations aren't represented here. In every state, the full competitive landscape extends well beyond what this data captures.
How we built this
Data source: VRMA (Vacation Rental Management Association) public member directory, compiled March 2026. 5,091 total member companies. Each company self-reports state, unit count, PMS, and founding year through their membership profile.
Inclusion criteria: A state appears in the table if it has 30+ VRMA member companies and at least 10 of them reported a unit count. 28 states and provinces met this threshold.
Median vs. mean: We report both because the gap between them reveals concentration. When a single mega-operator (Vacasa in Oregon, Wyndham in New Jersey) reports thousands of units, the mean becomes meaningless as a measure of the "typical" company. The median is the size of the company in the middle of the distribution.
What this does not capture: Individual hosts, non-VRMA members, and companies that are VRMA members but did not fill in their profile fields. 65% of VRMA members reported no unit count. Reporting rates vary by state, which means some states have more reliable medians than others. States with fewer reporters (indicated in the table) should be interpreted with more caution.
Sources
- VRMA (Vacation Rental Management Association) Public Member Directory. Self-reported company data including unit counts, PMS, founding year, HQ state, and operating states. Compiled March 2026. https://www.vrma.org/directories/vacation-rental-managers